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Back when we had our shop we were figuring out marketing just like many of you are today. We were autorepairshop owners, not marketers. It is estimated that in 2007 the average consumer saw 5000 ads per day. I wrote a guide on creating a real world marketing plan for your autorepairshop.
Things are forever changing in the automotive industry. New vehicles and technology are forcing shops to evolve their processes and procedures. However, many shops and dealerships are still stuck in the Stone Age when it comes to recruiting and retaining technicians. 10 Outdated Technician Recruiting Strategies to Ditch 1.
Things are forever changing in the automotive industry. New vehicles and technology are forcing shops to evolve their processes and procedures. However, many shops and dealerships are still stuck in the Stone Age when it comes to recruiting and retaining technicians. 10 Outdated Technician Recruiting Strategies to Ditch 1.
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