AutoSuccess

AUGUST 20, 2024

In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Forecasts are pointing to a rapid climb into 2025.

Consulting 52

Consulting Retail Car Vehicle 52

Eastwood

NOVEMBER 25, 2024

It’s often said color trends in the automotive market serve as a mirror to society. The years of economic rebuilding that followed the 2008-09 global financial crisis were marked by a mood of austerity. Stealth wealth and quiet luxury became popular concepts, and automotive paint colors soon got on board.

IT 97

IT Automotive Marketing Automotive Trucking 97

Eastwood

NOVEMBER 25, 2024

Its often said color trends in the automotive market serve as a mirror to society. The years of economic rebuilding that followed the 2008-09 global financial crisis were marked by a mood of austerity. Stealth wealth and quiet luxury became popular concepts, and automotive paint colors soon got on board.

IT 52

IT Automotive Marketing Automotive Trucking 52