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Hankook Tire reveals positioning strategy behind the new Weatherflex GT all-weather tire

Tire Review Magazine

To provide insights, members of Hankook leadership spoke with Tire Review during the event about the development, features, and positioning of this new offering.Read on to hear from Brooklyn Emery, brand communications manager; Robert Nasca, product and marketing training manager at Hankook Tire; and Sean Kim, marketing team director.

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Failing Forward: Look Back, Learn, and Move On

Shop Marketing Pros

In 2008, we failed big. Marketing is what allows you to turn that same shop into a large operation that is producing millions in revenue, has a general manager, and enough techs that if someone calls in sick or has to be fired, you don’t have to step in and “get under your tools.” We lost our auto repair shop and went bankrupt.

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Fountain Tire names owner Darrin Zubiak this year’s MVP

Tire Review Magazine

He worked his way up the ranks from service truck driver to shop foreman, inside sales then assistant manager, gaining a broad range of experience in farm service, roadside assistance, oilfield service and retail. He joined the Vermilion location as manager in 2008 and purchased a 50% ownership stake in the store two years later.

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Fountain Tire names owner Darrin Zubiak this year’s MVP

Tire Review Magazine

He worked his way up the ranks from service truck driver to shop foreman, inside sales then assistant manager, gaining a broad range of experience in farm service, roadside assistance, oilfield service and retail. He joined the Vermilion location as manager in 2008 and purchased a 50% ownership stake in the store two years later.

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Rise of Aging Vehicles Could Mean New Opportunities for OEM Parts Dealers

AutoSuccess

Among other factors, better vehicle quality and economic considerations have led to people keeping their passenger and light truck vehicles for longer. Online platforms make it easy for dealers to set up and manage online parts stores to meet the growing demand efficiently. years (see chart below). roads reaches a record 12.6

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