AutoSuccess

DECEMBER 19, 2023

Around 2010-2015, social media’s influence surged. They have a plan to turn dealers into bigger service centers and deliver vehicles after completing the transaction online. Dealers, clinging to nostalgia for the “Negotiations Era,” were slow to adapt. We reside in a tech-dependent world. This transformation is ongoing.

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AutoSuccess

APRIL 24, 2024

Charlie has been in the automotive industry since 2010 and with the Audi brand since 2020. Logan’s career has included success in print and electronic media. He also helmed AutoTrader’s Buy Book Technologies, a vehicle valuation software company.

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AutoSuccess

JUNE 26, 2024

Consumers can also get vehicle quotes and trade-in values in the messaging window. The patented DAS Response Logix lead response technology provides custom vehicle quotes by email and text directly to dealer prospects. It also builds a personalized microsite for every consumer in minutes so they can see available vehicles of interest.

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AutoSuccess

AUGUST 20, 2024

The truth is that there are very real market forces at play, which absolutely impact consumer interest, vehicle affordability, challenges desking deals and challenges running a profitable dealership. The SAAR, after all, only accounts for new vehicle registrations. Just like SEO, paid search and social media solutions are not equal.

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