Remove 2013 Remove Car Remove Service Advisor
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BMW Keys and CBS Maintenance

Brake & Front End

If the service advisor has a KeyReader pad on their desk, initial vitals can be obtained from the key. If the vehicle has a Display Key, the owner can view the recommended services and vehicle status on the key’s LCD display. It’s the electronic equivalent of having a service advisor along for the ride.

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BMW Keyless Entry and CBS Information

Tomorrow's Technician

If the service advisor has a KeyReader pad on their desk, initial can be obtained from the key. If the vehicle has a Display Key, the owner can view the recommended services and vehicle status on the key’s LCD display. In 2013, BMW predicted that car keys could be used for other tasks than starting the vehicle.

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How To Make Your Brand Stand Out From Your Competitors

Shop Marketing Pros

We see shops that are loved because they are the nicest people, have loaner cars, fix problems other shops can’t, and because they’re cheap. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. We talked about how our service advisors wore dress shirts and ties.