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How To Make Your Brand Stand Out From Your Competitors

Shop Marketing Pros

Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. Kim and I just recorded a podcast with Michael Doherty , one of my service advisors from when we owned Peak Automotive, and it brought back a lot of memories. Walk out into your parking lot and look around.

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Ritchie Wimmer, IOTY Candidate, Morro Bay, CA

Tomorrow's Technician

A successful automotive shop owner, hes also a high school auto technology instructor, shaping the minds of tomorrows mechanics. A four-year apprenticeship under John Wanger gave Wimmer the foundation to open his shop, Wimmer Automotive, in 2013. Richie Wimmers life has been a high-octane blend of grease, grit, and grace.