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Hankook Tire reveals positioning strategy behind the new Weatherflex GT all-weather tire

Tire Review Magazine

Weve been in the segment since 2008 and have had OE fitments since 2015. All-weather tires are already proven in Europe not just with consumers but with the media as well. Our all-weather tire is like an all-season tire but enhanced with a three-peak mountain snowflake rating. This experience allows us to keep improving.

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Autoshop Solutions Wins Two More Gold MUSE Creative Awards for Website Designs

Autoshop Solutions

.” The MUSE Creative Awards, established in 2015 by the International Awards Associate (IAA) as part of the MUSE Awards Program, celebrates and honors excellence and innovation in creative design, advertising, and digital media. Visit to stay on top of more Autoshop news.

Media 52
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Navigating the AI Era: Is Your Car Dealership Ready to Thrive or Fade Away?

AutoSuccess

Around 2010-2015, social media’s influence surged. Thus, the “Race to the Bottom” emerged, with the next generation focusing on tactics like upselling, offering rebates “unqualified” buyers couldn’t claim, and engaging in creative pricing games. Dealers, clinging to nostalgia for the “Negotiations Era,” were slow to adapt.

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Lauren Donalson Promoted to PureCars President

AutoSuccess

Donalson joined PureCars in 2015 and most recently served as the company’s chief operating officer. Donalson is a frequent speaker at major national automotive conferences and regularly published and quoted in industry and advertising media, offering her unique insight and commentary on key issues that pertain to dealership growth.

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Illinois Auto Dealer Named the 2024 ‘Ally Sees Her’ Award Winner

AutoSuccess

” Inspired by the Association of National Advertisers #SeeHer campaign to elevate women in media and marketing, Ally created the award to recognize promising, young women leaders in the auto retail industry. After earning an MBA at Emory University, she joined Sutton Ford in 2015 as commercial and fleet manager.

Retail 52
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Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

Tire Review Magazine

In 2015, with plans well underway for Garno to take over the business, Compton agreed to build an addition on the front of the building, adding a new showroom and office while converting the former showroom into two additional bays. Though he knows social media marketing could bolster the shop’s image, Garno hasn’t taken that step yet. “I