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Hankook Tire reveals positioning strategy behind the new Weatherflex GT all-weather tire

Tire Review Magazine

Weve been in the segment since 2008 and have had OE fitments since 2015. All-weather tires are already proven in Europe not just with consumers but with the media as well. Are you seeing drivers of specific vehicle types such as SUVs or CUVs trending toward all-weather tires? This experience allows us to keep improving.

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Navigating the AI Era: Is Your Car Dealership Ready to Thrive or Fade Away?

AutoSuccess

Around 2010-2015, social media’s influence surged. They have a plan to turn dealers into bigger service centers and deliver vehicles after completing the transaction online. Dealers, clinging to nostalgia for the “Negotiations Era,” were slow to adapt. We reside in a tech-dependent world. This transformation is ongoing.

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Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

Tire Review Magazine

The single-location shop, which was founded in 1969 and currently performs a sales mix of 60% tires and 40% vehicle service, has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots. He already had the customers’ trust and he showed me how to earn it for myself.”