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For most independent automotiveservice and repair businesses, adding a new aftermarket service is going to be the most promising path to meaningful business growth. Color-change wrap films and printed wrap films are used to enhance and customize the appearance of personal vehicles. The first step is to do your research.
Brooks references a recent Cox Automotive survey that revealed 30% of service work is being done at franchise dealers. In 2021, service work at franchise dealers was at 35%. He believes the decrease comes from a lack of focus on customerservice. “My They don’t make the customers feel special.”
Leveraging the Most Important Conversation Over the years we have seen significant developments in automotivecustomer satisfaction, driven by technological advancements, changing consumer expectations and shifts in business strategies. In fact, in 2021, 13% of automotive transactions were handled via ecommerce 2.
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