Big O Tires details growth plans, training initiatives at 2024 conference and convention
Tire Review Magazine
MARCH 27, 2024
“Yes, tires are our bread and butter and an important part of our business, but we need to continue to educate our existing customers so they know our menu expands beyond tires and that we can service the entire car.” In 2022, you completed a franchise satisfaction survey and told us training needed to be improved,” Skidmore said.
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