Tomorrow's Technician

FEBRUARY 21, 2024

Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” My manager and colleagues often use me as an example and motivation for new employees and entrusted me with training responsibilities.

ASE 130

ASE Trucking Technical Education 130

Tomorrow's Technician

FEBRUARY 22, 2024

Michael’s instructor at Centura College nominated him for the Techs Rock Awards. Why he wants to be a technician: After a 20+ year career as an electrician, Michael was furloughed in 2023. With encouragement from his sister-in-law, Michael saw this as an opportunity to begin a new career in renewable energy.

ASE 130

ASE Technical Management Electricity 130

Shop Marketing Pros

JUNE 9, 2023

Your billboards talk about your 30 years of service and ASE certifications. Like most, I was a tech before becoming a shop owner. Your emails have Grandma’s pecan pie recipe. On the radio, you have a cute jingle that talks about the speed of your repairs. I was and still am at home under the hood of a car. Put a stack of R.O.s

Auto Repair Shop 130

Auto Repair Shop Auto Repair Management Education 130