2023 A Tech Management 
Brake & Front End
JANUARY 23, 2025
Now, in 2023, the technician crisis continues to grow. An amazing 74% of automotive businesses currently need at least one technician and are willing to fill the spot with an entry-level tech prospect. The problem: what happens when the entry-level tech arrives? Mentoring is a management tool. Solid words to remember!
Tomorrow's Technician
MARCH 28, 2024
Baldwin, associate professor in the Automotive Technology Department at the Canton Campus of the State University of New York (SUNY) is the latest candidate in the 2023-2024 Instructor of the Year Program. After being permanently hurt being a tech, Baldwin worked at Goodyear as a service manager while working on his Master’s Degree.
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Tomorrow's Technician
FEBRUARY 21, 2024
Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” My manager and colleagues often use me as an example and motivation for new employees and entrusted me with training responsibilities.
Shop Marketing Pros
OCTOBER 27, 2023
As I write this, it’s October 2023. In August 2023, we had more clients than ever touting record months. Are you using your CRM and shop management software to its fullest? You need to become an expert at diagnosing your business just like a tech diagnosing a car. Then September and October came. Do you give back?
Tomorrow's Technician
FEBRUARY 22, 2024
Michael’s instructor at Centura College nominated him for the Techs Rock Awards. Why he wants to be a technician: After a 20+ year career as an electrician, Michael was furloughed in 2023. As Paul’s Area Manager, I can personally say Paul exemplifies the characteristics of genuine caring, entrepreneurial, and digital.
Eastwood
OCTOBER 3, 2023
For many, that means applying to a university, a community college, or a tech school to continue their education with a specific career goal in mind. This was one of the reasons I was excited to hire a McPherson grad to manage one of our shops.
Shop Marketing Pros
JUNE 9, 2023
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Like most, I was a tech before becoming a shop owner. Put a stack of R.O.s
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