2023 A Tech Mechanic 
Tomorrow's Technician
FEBRUARY 21, 2024
Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” In 2023, Chris didn’t take a vacation or use PTO; the man never missed a shift or was late. GPA and impeccable attendance. [My
Shop Marketing Pros
OCTOBER 27, 2023
As I write this, it’s October 2023. In August 2023, we had more clients than ever touting record months. 2021: October $25,000 November $24,000 December $18,000 2022: October $40,000 November: $37,000 December: $31,000 2023: October $64,000 November: TBD December: TBD If you look at these numbers, you’re having great growth.
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Eastwood
OCTOBER 3, 2023
For many, that means applying to a university, a community college, or a tech school to continue their education with a specific career goal in mind. But as cars have become more digital, the traditional shop mechanic role has lost some of its glimmer for a new generation. Mechanical, not so much.”
Tomorrow's Technician
FEBRUARY 22, 2024
Michael’s instructor at Centura College nominated him for the Techs Rock Awards. Why he wants to be a technician: After a 20+ year career as an electrician, Michael was furloughed in 2023. Within the first three years as a tech, I achieved L1 Master Technician status.
Shop Marketing Pros
JUNE 9, 2023
Like most, I was a tech before becoming a shop owner. You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. Brian is a Mercedes Benz Master Technician and has owned multiple shops and served as the Mechanical Division Director for ASA-NC.
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