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R.O. Writer Donates Software to Old Colony Regional Vocational Technical High School in a Philanthropic and Strategic Partnership

R.O. Writer

Leading automotive shop software provider celebrates 15 years of giving back November 16, 2023: R.O. Writer, the market leader in auto repair shop management solutions, today celebrated 15 years of donating The post R.O.

Technical 246
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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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My Father’s Shop To Award Tools To Schools

Tomorrow's Technician

Jeff Buckley, owner of My Father’s Shop in Midlothian, TX, has partnered with Milton Industries, as well as Associated Equipment, Redline Detection and TOPDON USA for the 2023 Fall Tools For Schools giveaway. The schools with the most votes ‘win’ much needed tools and equipment. The other schools get much needed attention.

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How Do Consumers Search for Auto Repair Shops Online?

Repair Shop Websites

There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. People don’t use your city when they are searching for auto repair in your area This is a common misunderstanding. The post How Do Consumers Search for Auto Repair Shops Online?

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. The job of an auto repair shop is to fix cars.