Auto Remarketing

FEBRUARY 16, 2024

It was good news, bad news for the retail used-car market in January. Used-car demand fell over 7% from January 2023, but was up almost 14% from December. These are just some of the trends and data shared in the inaugural monthly Industry Insights Report from Cars Commerce released Thursday. Used-car demand fell 7.6%

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Auto Remarketing

FEBRUARY 26, 2025

As we review the vehicle inventory, carryover, and markdown trends from the Lotlinx Q4 2024 Automotive Market Report , the automotive market has revealed several important insights into the ongoing challenges and opportunities for dealerships and OEMs.

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Management Automotive Marketing Vehicle Electric Vehicles 52

AutoSuccess

FEBRUARY 3, 2025

Furthermore, Cox Automotive will award a $10,000 scholarship to Brooke Englehardt, a junior at Northwood University, home to the nation’s leading automotive marketing and management program. “Like Barbara, I have always believed in making an impact through my passions.

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Automotive Retail Management Entertainment 52

AutoSuccess

SEPTEMBER 6, 2024

Let’s explore the factors driving inflation in the automotive market and discuss strategies for dealers to support their customers through these difficult economic conditions. cars or roughly two vehicles, according to Money Geek. This means the average household spends over $2,000 per month to own and maintain their cars.

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Vehicle Insurance Finance Used Cars 98

AutoSuccess

NOVEMBER 30, 2023

News & World Report recently announced its 2024 Best Vehicle Brand and Best Certified Pre-Owned Program awards. News’ Best Vehicle Brands recognizes industry-wide excellence across four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles. News recognized Honda as the Best Car Brand.

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Auto Remarketing

JANUARY 14, 2025

In 2024, AIs role expanded to include critical back-office functions like identity and income verifications, as well as credit application processing. Digital transformation is expected to also accelerate significantly in 2025, with dealers investing heavily in platforms offering a seamless online car-buying experience.

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Retail Management Vehicle Media 59

AutoSuccess

JANUARY 29, 2024

auto market, the word that will likely sum up 2024 is “normalcy,” according to Cox Automotive’s Forecast: 2024. Powered by the best data and keenest insights, Cox Automotive developed five themes that offer a collective vision and valuable perspective on the road ahead for the U.S. For the U.S.

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AutoSuccess

JANUARY 24, 2025

In 2024, AIs role expanded to include critical back-office functions like identity and income verifications, as well as credit application processing. Digital transformation is expected to also accelerate significantly in 2025 with dealers investing heavily in platforms offering a seamless online car-buying experience.

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Retail Management Vehicle Media 52

AutoSuccess

JANUARY 29, 2024

Back in the early days of his career, Jose Mendoza was simply looking for an office job at a local car dealership. He yelled that I should sell cars instead of work in the office. With new car availability fluctuating, alongside soaring prices and variable auction rates, the dealership has had to constantly adapt its strategies.

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AutoSuccess

FEBRUARY 13, 2024

The Stakeholder – Marketer Disconnect If you’re reading this, you’ve likely been in the business for years, probably decades. You know the business, and you’ve seen your share of good and bad solutions to help you attract customers and sell cars. I implore you…Get out in 2024 and attend some of these shows for yourself.

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Education Management Consulting Automotive Marketing 98

AutoSuccess

MARCH 1, 2024

In the automotive sales industry, a significant shift is underway, marked by the evolution of vehicle appraisal tools that are enhancing accuracy and instilling confidence among used car managers. Traditionally, dealerships have relied on inventory tools that use market data to price their inventory.

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Automotive Automotive Marketing Utilities Vehicle 52

Auto Remarketing

MAY 7, 2024

“This visibility enables agile responses to local and tier-two market changes, optimizing inventory management and pricing strategies, and ultimately driving a distinct competitive advantage in the dynamic automotive market.”

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Automotive Marketing Retail Automotive Vehicle 52

Auto Remarketing

JUNE 12, 2024

In the face of uncertainty in the automotive market, the American economy in general and the nation’s political future, the outlook of car dealers remains remarkably steady, according to the latest Cox Automotive Dealer Sentiment Index. The survey was conducted from April 23 to May 7, 2024.

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Automotive Automotive Marketing Auto Market Retail 52

Shop Marketing Pros

NOVEMBER 1, 2023

If your current sales are 1 million, and your goal for 2024 is 1.2 With that said, mature businesses that have done a great job at marketing for decades are sometimes on cruise control, and their budgets are less, around 2% to 3%. Stop fixing cars, stop service advising, hire a bookkeeper and hire a marketing agency.

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Media Management Automotive Repair Automotive 130

AutoSuccess

AUGUST 20, 2024

In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Forecasts are pointing to a rapid climb into 2025.

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Consulting Retail Car Vehicle 52

AutoSuccess

OCTOBER 30, 2024

In today’s automotive market, consumers are facing severe affordability challenges when it comes to purchasing and maintaining vehicles. As car prices continue to rise and economic uncertainties persist, dealers must adapt their strategies to meet the evolving needs of their customers.

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