AutoSuccess

NOVEMBER 30, 2023

News & World Report recently announced its 2024 Best Vehicle Brand and Best Certified Pre-Owned Program awards. News’ Best Vehicle Brands recognizes industry-wide excellence across four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles. News recognized Honda as the Best Car Brand.

Vehicle 40

Vehicle Trucking Automotive Marketing Car 40

AutoSuccess

JANUARY 29, 2024

auto market, the word that will likely sum up 2024 is “normalcy,” according to Cox Automotive’s Forecast: 2024. Powered by the best data and keenest insights, Cox Automotive developed five themes that offer a collective vision and valuable perspective on the road ahead for the U.S. For the U.S.

Auto Market 40

Auto Market Electric Vehicles Automotive Electricity 40

AutoSuccess

SEPTEMBER 6, 2024

Let’s explore the factors driving inflation in the automotive market and discuss strategies for dealers to support their customers through these difficult economic conditions. cars or roughly two vehicles, according to Money Geek. This means the average household spends over $2,000 per month to own and maintain their cars.

Vehicle 98

Vehicle Insurance Finance Used Cars 98

AutoSuccess

MARCH 1, 2024

In the automotive sales industry, a significant shift is underway, marked by the evolution of vehicle appraisal tools that are enhancing accuracy and instilling confidence among used car managers. Traditionally, dealerships have relied on inventory tools that use market data to price their inventory.

Automotive 52

Automotive Automotive Marketing Utilities Vehicle 52

Auto Remarketing

MAY 7, 2024

“This visibility enables agile responses to local and tier-two market changes, optimizing inventory management and pricing strategies, and ultimately driving a distinct competitive advantage in the dynamic automotive market.”

Automotive Marketing 52

Automotive Marketing Retail Automotive Vehicle 52

AutoSuccess

JANUARY 29, 2024

Back in the early days of his career, Jose Mendoza was simply looking for an office job at a local car dealership. He yelled that I should sell cars instead of work in the office. With new car availability fluctuating, alongside soaring prices and variable auction rates, the dealership has had to constantly adapt its strategies.

Management 97

Management Vehicle Customer Service Car Dealership 97

Auto Remarketing

JUNE 12, 2024

In the face of uncertainty in the automotive market, the American economy in general and the nation’s political future, the outlook of car dealers remains remarkably steady, according to the latest Cox Automotive Dealer Sentiment Index. The survey was conducted from April 23 to May 7, 2024.

Automotive 52

Automotive Automotive Marketing Auto Market Retail 52

AutoSuccess

FEBRUARY 13, 2024

The Stakeholder – Marketer Disconnect If you’re reading this, you’ve likely been in the business for years, probably decades. You know the business, and you’ve seen your share of good and bad solutions to help you attract customers and sell cars. I implore you…Get out in 2024 and attend some of these shows for yourself.

Education 98

Education Management Consulting Automotive Marketing 98

AutoSuccess

AUGUST 20, 2024

In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Forecasts are pointing to a rapid climb into 2025.

Consulting 52

Consulting Retail Car Vehicle 52

AutoSuccess

OCTOBER 30, 2024

In today’s automotive market, consumers are facing severe affordability challenges when it comes to purchasing and maintaining vehicles. As car prices continue to rise and economic uncertainties persist, dealers must adapt their strategies to meet the evolving needs of their customers.

Insurance 52

Insurance Vehicle Automotive Automotive Marketing 52

Shop Marketing Pros

NOVEMBER 1, 2023

If your current sales are 1 million, and your goal for 2024 is 1.2 With that said, mature businesses that have done a great job at marketing for decades are sometimes on cruise control, and their budgets are less, around 2% to 3%. Stop fixing cars, stop service advising, hire a bookkeeper and hire a marketing agency.

Media 130

Media Management Automotive Repair Automotive 130