Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service
AutoSuccess
DECEMBER 4, 2024
Market Growth and Consumer Adoption The OTT market, valued at $121.61 billion in 2021, is projected to reach over $1 trillion by 2027, growing at a CAGR of 29.4%. In the United States, 82% of households use OTT services, with viewers subscribing to multiple platforms.
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