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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair!

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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

Shop Marketing Pros

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. I was a Mercedes Master Tech.

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Auto Repair Scheduling Solutions

Automotive Management Network

Auto repair scheduling can be a touchy subject in auto shops for both staff and customers. Shop owners, dealing with concerns about the bottom line and tech shortages, walk a fine line between customer service and profitability. If a tech suggests a service or repair, they should offer to schedule that as well.

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From the Magazine: So you’re thinking about opening a second location…

Auto Service World

That may not be you — you may want to stay in the bays as a tech — but that means you need to hire a manager. That may not be you — you may want to stay in the bays as a tech — but that means you need to hire a manager. Erin Vaughan is the owner of Kinetic Auto Service in Regina.

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Hiring Based on Personality

Automotive Management Network

Hiring is a complex process, and right now in the auto repair industry everyone is focused on it. Every owner or hiring manager wants to do an exceptional job finding and hiring the right techs so that they will be able to maintain and grow their auto shop. What does your auto repair shop focus on when it comes to hiring?

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Should Techs Have to Provide their Own Scanners and Diagnostic Tools?

Automotive Management Network

Most auto repair shops require their techs to have a basic set of tools and view having a complete set as a sign of professionalism. Before cars were computerized, the tool requirements were much more basic and affordable for the average tech. This applies to hand tools as well as scanners and diagnostic tools.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.