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If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most autorepair shops seemed to do pretty well. There are good months in autorepair and bad months. C’mon… everybody knows no one is thinking about autorepair!
There are so many choices today when it comes to marketing your autorepair shop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners. I was a Mercedes Master Tech.
Autorepair scheduling can be a touchy subject in auto shops for both staff and customers. Shop owners, dealing with concerns about the bottom line and tech shortages, walk a fine line between customer service and profitability. If a tech suggests a service or repair, they should offer to schedule that as well.
That may not be you — you may want to stay in the bays as a tech — but that means you need to hire a manager. That may not be you — you may want to stay in the bays as a tech — but that means you need to hire a manager. Erin Vaughan is the owner of Kinetic Auto Service in Regina.
Hiring is a complex process, and right now in the autorepair industry everyone is focused on it. Every owner or hiring manager wants to do an exceptional job finding and hiring the right techs so that they will be able to maintain and grow their auto shop. What does your autorepair shop focus on when it comes to hiring?
Most autorepair shops require their techs to have a basic set of tools and view having a complete set as a sign of professionalism. Before cars were computerized, the tool requirements were much more basic and affordable for the average tech. This applies to hand tools as well as scanners and diagnostic tools.
Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
Autorepair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. A tech may need more than one diagnostic tool platform. By the time we figure out and get good at repairing something it’s no longer present and moving on to the next technology.
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