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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article.

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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

Shop Marketing Pros

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. I was a Mercedes Master Tech.

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. Does it represent your auto repair shop well? As I write this, it’s October 2023.

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Should Techs Have to Provide their Own Scanners and Diagnostic Tools?

Automotive Management Network

Should shops have to bear the cost of diagnosis by providing the necessary scan tools? Most auto repair shops require their techs to have a basic set of tools and view having a complete set as a sign of professionalism. This applies to hand tools as well as scanners and diagnostic tools.

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Hiring Based on Personality

Automotive Management Network

If a tech doesn’t have the right skills, there’s no point even conducting an interview. Taking the time to understand what employees bring to the table in terms of their personality will make a difference in how they will interact with your existing team and will lessen turnover in your shop. Is this good or bad? Skills are important.