Tomorrow's Technician

FEBRUARY 21, 2024

Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” My manager and colleagues often use me as an example and motivation for new employees and entrusted me with training responsibilities.

ASE 130

ASE Trucking Technical Education 130

Tomorrow's Technician

FEBRUARY 22, 2024

Paul Herold is an ASE Master Technician with Firestone Complete Auto Care. Paul is ASE Master L1 and L3.) Paul has the heart of a teacher taking every opportunity to teach and train our budding technicians and further my mechanical understanding as I entered the Automotive Service industry.

ASE 130

ASE Technical Management Electricity 130

Shop Marketing Pros

JUNE 9, 2023

Your billboards talk about your 30 years of service and ASE certifications. Like most, I was a tech before becoming a shop owner. You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. Your emails have Grandma’s pecan pie recipe.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Management Education 130