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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Why Managing an Auto Repair Shop with Paper Holds You Back

Autoflow

For years, managing an auto repair shop meant doing vehicle inspection reports based on paper checklists. This habit carries on today, even when most other parts of shop operations have moved online. However, they achieve far more while making shops more efficient and profitable.

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

We just came through the summer months and most auto repair shops seemed to do pretty well. Does it represent your auto repair shop well? I wrote a blog about this back in 2019. This blog talks about how we handled the NC State Fair each year, because it hit us hard every time.

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A Comprehensive Auto Body Shop Quality Control Checklist

Autoflow

Repair Process Checklist Adhering to quality collision repair procedures means every vehicle meets the same standards for safety and longevity without coming back in for a follow-up. This creates a stronger reputation for your auto repair shop with customers and insurers.

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Maximize Technician Efficiency to Satisfy More Customers

Autoflow

The vast difference technician efficiency makes On a good day, your auto repair shop will line up several appointments. Ideally, you’ll have a good mix of high-turnover services in some bays and bigger-revenue repairs in others. Every minute that a tech spends under the hood or a hoist boosts your profitability.

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How To Grow Auto Repair Business

Autoflow

Overall, this improves communication and workflow within an auto repair shop. Old versus modern For years, auto repair shops have used clipboards with lists that they work through methodically. Sure, they made sure the techs reviewed all components but limited their findings to notes.

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The Secret to Solving the Auto Tech Shortage

AutoFix

Starting techs should make $25 to $35 an hour or $50,000 to $70,000 per year. And your veteran A techs? If you’d like help making the changes, Chris Cotton at AutoFix Auto Shop Coaching is always here to help. So, use $10 of your labor rate increase to increase wages and make it financially appealing to join the industry.