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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Should Techs Have to Provide their Own Scanners and Diagnostic Tools?

Automotive Management Network

Should shops have to bear the cost of diagnosis by providing the necessary scan tools? Most auto repair shops require their techs to have a basic set of tools and view having a complete set as a sign of professionalism. Aftermarket diagnostic scan tools utilize data licensed through each OEM.

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Hiring Based on Personality

Automotive Management Network

If a tech doesn’t have the right skills, there’s no point even conducting an interview. Another way to determine personality traits is to utilize personality tests. What does your auto repair shop focus on when it comes to hiring? Is this good or bad? Skills are important.