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For those interested in becoming auto mechanics, understanding IoT’s impact is crucial. In autorepair, this technology is transforming how vehicles are maintained and repaired, paving the way for smarter, more efficient automotive services. Theyll be ready to deliver seamless service powered by IoT.
There are so many choices today when it comes to marketing your autorepairshop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners. I was a Mercedes Master Tech.
Marketing for the autoshop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepairShop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
We just came through the summer months and most autorepairshops seemed to do pretty well. There are good months in autorepair and bad months. C’mon… everybody knows no one is thinking about autorepair! There are only bad months in autorepair! As I write this, it’s October 2023.
Like so many from my generation, I was a technician-turned shop owner. I was a tech on a Friday at a Ford Dealer, and a Shop Owner the following Monday. This was a time when there was very little help to understand how to run an autorepairshop.
For years, managing an autorepairshop meant doing vehicle inspection reports based on paper checklists. This habit carries on today, even when most other parts of shop operations have moved online. However, they achieve far more while making shops more efficient and profitable.
Clearly, you want to expand your autorepair business to win more market share and share your expertise more widely. Yet you want to know how to grow autorepair business without drowning in paperwork that consumes valuable time. Overall, this improves communication and workflow within an autorepairshop.
Repair Process Checklist Adhering to quality collision repair procedures means every vehicle meets the same standards for safety and longevity without coming back in for a follow-up. This creates a stronger reputation for your autorepairshop with customers and insurers.
However, when it comes to autorepair, you want to make sure customers get a thorough estimate. You use digital tools that enhance autorepair technician efficiency to deliver vehicle inspections faster, based on past experience. Every minute that a tech spends under the hood or a hoist boosts your profitability.
Hiring is a complex process, and right now in the autorepair industry everyone is focused on it. Every owner or hiring manager wants to do an exceptional job finding and hiring the right techs so that they will be able to maintain and grow their autoshop. Many managers hire based on personality.
Should shops have to bear the cost of diagnosis by providing the necessary scan tools? Most autorepairshops require their techs to have a basic set of tools and view having a complete set as a sign of professionalism. This applies to hand tools as well as scanners and diagnostic tools.
Starting techs should make $25 to $35 an hour or $50,000 to $70,000 per year. And your veteran A techs? The ads can also focus on attracting marginalized groups, like women who only make up about 9% of the autorepair field. Bump them up to at least $45 to $65 an hour or $90,000 to $130,000 annually.
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