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Tips for Addressing Brake Rotor Warpage

Brake & Front End

Considerations for your Customers While some of these points may be a no-brainer for a tech like yourself, many drivers never consider the following. Emergency-type braking events generate excessive heat that can lead to rotor warpage over time.

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What is “Brake Fade” and How Can It Be Prevented?

Brake & Front End

As a tech, your expertise is crucial in identifying whether your customer’s brake pads are worn-out or if their vehicle is showing signs of brake fade. It happens when the brake pads overheat from friction during braking events and the heat is unable to dissipate before the brakes are used again. What is Brake Fade?

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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

Shop Marketing Pros

You will likely see the owner of the marketing company at Chamber of Commerce and BNI events, and it’s easy to have lunch with them or network in other ways. We have visited many of our client’s shops and we see them at conferences and training events throughout the year. But we don’t know about those things.

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

I’m going to go at it from a more diverse approach in this article instead of talking about this specific event, but you can read that post here if you’d like. You need to become an expert at diagnosing your business just like a tech diagnosing a car. But we didn’t just accept it, we went to war with it.

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Restoration Colleges Take a Different Approach to “Teaching the Classics”

Eastwood

For many, that means applying to a university, a community college, or a tech school to continue their education with a specific career goal in mind. He’s also excited by the increasing popularity of driving events for classic vehicles, from cars-and-coffee gatherings to long-distance touring rallies.

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Techs Rock Candidate Profiles – Diesel

Tomorrow's Technician

Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” Alejandra Rivas is a student at Western Technical College and a technician at Love’s Travel Stops in El Paso, Texas.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

I participate in a lot of Facebook groups, and I teach at a lot of industry events. Like most, I was a tech before becoming a shop owner. We (Shop Marketing Pros) will attend 11 industry events this year. Birthdays, anniversaries, and significant life events like having babies and buying houses. Put a stack of R.O.s