A Tech Events Mechanic 
Shop Marketing Pros
MAY 22, 2024
You will likely see the owner of the marketing company at Chamber of Commerce and BNI events, and it’s easy to have lunch with them or network in other ways. We have visited many of our client’s shops and we see them at conferences and training events throughout the year. Generalist agencies don’t understand ARO and DVIs.
Shop Marketing Pros
OCTOBER 27, 2023
I’m going to go at it from a more diverse approach in this article instead of talking about this specific event, but you can read that post here if you’d like. You need to become an expert at diagnosing your business just like a tech diagnosing a car. But we didn’t just accept it, we went to war with it.
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Eastwood
OCTOBER 3, 2023
For many, that means applying to a university, a community college, or a tech school to continue their education with a specific career goal in mind. But as cars have become more digital, the traditional shop mechanic role has lost some of its glimmer for a new generation. Mechanical, not so much.”
Tomorrow's Technician
FEBRUARY 21, 2024
Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” Alejandra Rivas is a student at Western Technical College and a technician at Love’s Travel Stops in El Paso, Texas. GPA and impeccable attendance.
AutoFix
NOVEMBER 12, 2022
Nearly 30% of techs are over 55 years old, and there’s simply no one coming to fill their positions as they retire. Crunch Time: Solving the Automotive Mechanic Shortage At AutoFix Auto Shop Coaching, we’re problem solvers. Starting techs should make $25 to $35 an hour or $50,000 to $70,000 per year. And your veteran A techs?
Shop Marketing Pros
JUNE 9, 2023
I participate in a lot of Facebook groups, and I teach at a lot of industry events. Like most, I was a tech before becoming a shop owner. You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. Put a stack of R.O.s
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