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From the Magazine: Acquisition or fresh start?

Auto Service World

As well, the business will need to produce enough profit to hire a replacement for the owner, if they work in the business as a tech or service advisor. Now, its time to make a big decision: Buy an existing business or get a building and start fresh. Both options have pros and cons, it just depends on your time and finances.

Finance 263
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Why aftermarket techs are also factory trained ones

Auto Service World

A technician who has received training directly from a vehicle manufacturer whether it be a class or by reading an OE book is considered a factory-trained tech as far as a shop coach and owner is concerned. In fact, price is essentially even in many cases, said the former service advisor of Volkswagen, Audi and Porsche dealers.

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

I know that’s easy for me to say since I’m a marketer and I make my living from selling ongoing marketing services. Have you claimed your Google Business Profile, and is it completely and accurately filled out with service descriptions that directly relate to the services you have listed on your website? Do you give back?

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How To Grow Auto Repair Business

Autoflow

As a result, service advisors can quickly get updates and share them with clients. Sure, they made sure the techs reviewed all components but limited their findings to notes. Afterward, the tech or a service advisor would have to call and explain to a customer what was wrong.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

What Services Do You Want To Sell? Your billboards talk about your 30 years of service and ASE certifications. I had a plan for what it was going to look like, but that went completely out the window. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Contents 1.

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From the Magazine: Facing the future of auto repair

Auto Service World

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. Techs and advisors answered similarly as their shop owners: Availability (64 per cent). Most respondents (45.5