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You need to become an expert at diagnosing your business just like a tech diagnosing a car. If you were a tech and were good at diagnosing cars, this won’t be a problem for you because you understand deductive reasoning. But you want to talk about marketing. This is so subjective because there are so many factors at play.
Every minute that a tech spends under the hood or a hoist boosts your profitability. Every time a tech finishes a work order a few minutes earlier, they can tackle the next car. When you think of a tech working well, it doesn’t mean fast and furious. Why look anywhere else when you get great customer service at a great rate?
In direct mail, you’re promoting an oilchange special. Like most, I was a tech before becoming a shop owner. Are you tired of trying to attract new clients by offering cheap oilchanges only to never see them again? The problem comes when these are treated independently from your other marketing efforts.
It doesnt stop when a new hire leaves orientation, or when a tech completes a certification course. Our customers] time is valuable and no one wants to wait whether you’re waiting 30 minutes for an oilchange or two hours for a repair, he says.
It doesnt stop when a new hire leaves orientation, or when a tech completes a certification course. Our customers] time is valuable and no one wants to wait whether you’re waiting 30 minutes for an oilchange or two hours for a repair, he says.
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