A Tech Oil Change Service Advisor 
Shop Marketing Pros
OCTOBER 27, 2023
You have more techs, more service advisors, and more bills to pay. You need to become an expert at diagnosing your business just like a tech diagnosing a car. If you were a tech and were good at diagnosing cars, this won’t be a problem for you because you understand deductive reasoning.
Shop Marketing Pros
JUNE 9, 2023
In direct mail, you’re promoting an oil change special. Your billboards talk about your 30 years of service and ASE certifications. Like most, I was a tech before becoming a shop owner. The service advisor doesn’t ask for the appointment. On Facebook, you’re promoting tires and alignments.
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