A Tech Presentation Service Advisor 
Auto Service World
NOVEMBER 12, 2024
Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. Techs and advisors answered similarly as their shop owners: Availability (64 per cent). Most respondents (45.5
Shop Marketing Pros
OCTOBER 27, 2023
100% of cars get inspected, 100% of the findings are quoted, and 100% of the quote is presented to the client. You have more techs, more service advisors, and more bills to pay. You need to become an expert at diagnosing your business just like a tech diagnosing a car. Are you following the 300% rule?
Shop Marketing Pros
JUNE 9, 2023
Like most, I was a tech before becoming a shop owner. Michelle said: Stopping marketing when the shop is busy Not being present in their marketing, which can cause lack of personalization, consistency with branding like Lo stated, and leaves their employees unprepared – if there are specials, offers, etc. Put a stack of R.O.s
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