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A Marketer’s Take on “Just Say Yes”

Shop Marketing Pros

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a “no” into a positive response.

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From the Magazine: Facing the future of auto repair

Auto Service World

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. As the technological and customer service landscape evolves, so too do their roles. Most respondents (45.5