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A Marketer’s Take on “Just Say Yes”

Shop Marketing Pros

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a “no” into a positive response.

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Boosting Profits with Add-On Springtime Services

AutoSuccess

Why Its Profitable: Tire sales and alignment services are high-margin items. Air Conditioning System Check and Recharge As summer temperatures rise, a properly functioning air conditioning system is a must-have for any driver.

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From the Magazine: Facing the future of auto repair

Auto Service World

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. Techs and advisors answered similarly as their shop owners: Availability (64 per cent). Most respondents (45.5