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There is growing pressure on smaller service shops to adapt and invest in their workforce or face the risk of being acquired by larger players in the industry, he said at last year’s Worldpac Supplier and Training Expo in Nashville during a meeting with media members. Consolidation cant be avoided theres going to be more, Cushing said.
Incorporating Kindness into Marketing (00:09:51) Encouragement to share acts of kindness on social media to inspire community involvement. National Apprenticeship Week (00:15:07) Highlighting the importance of apprenticeship programs in auto repair for marketing trust.
The report also highlights the influence of parents, schools and media on Gen Z’s career choices. Media portrayals also play a role in shaping perceptions, with 35 per cent of respondents saying television shows and movies influence their career interests.
Actively pursuing internships and apprenticeships across a spectrum of vehicle types diversifies your skillset and familiarizes you with the unique challenges each vehicle presents. Join renowned professional organizations, participate in forums, and engage on social media platforms dedicated to hybrid and electric vehicles.
Make sure you are following us on social media , join our Shecanic page (women only), and enroll in our newsletter to be the first to learn when we begin sign-ups for our April workshop and release the schedule for the rest of the year! We are excited to announce the Girls Auto Clinic Car Care Workshop is back this Spring.
Another valuable resource is connecting with local trade schools, community colleges, and apprenticeship programs to tap into a pipeline of emerging talent. Some shop owners also advocate for marketing their shops as great places to work through social media and online platforms.
He points out that candidates will look at photos on your website and your social media to ensure your shop, equipment, and scan tools are up to date. When deciding where to go to work, the younger crowd will recognize that and think you aren’t genuine if your social media isn’t up to date or active.
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