Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article.

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Bolt on Technology

AUGUST 13, 2024

Most shops today either have to close their doors or sell their property unless they have a succession plan in place. In this article, we will explain the importance of planning for the long-term future of your auto repair shop, and we’ll give you some hard-earned tips to help you create a succession plan for your auto repair shop.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Taking the Next Step: Could a Podcast Benefit Your Auto Repair Shop?

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers.

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AutoFix

JUNE 5, 2024

This article delves into the importance of a correctly set-up CoA, and why an expert’s touch can be invaluable. The Lifeline for an Independent Auto Repair Shop Owner For an independent auto repair shop owner , the CoA isn’t just a tool—it’s a lifeline.

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Solera

MAY 21, 2024

Talk to an expert and get a live demonstration of how this could work in your shop! Improve Efficiency and Create Better Auto Repair Shop Experiences Identifix has created a suite of product solutions that work together and are designed specifically to help auto repair shops grow and be more profitable.

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The Mechanic Doctor

JUNE 23, 2023

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for auto repair shops looking to attract new customers and retain existing ones.

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Solera

JUNE 18, 2024

Identifix Direct-Hit® is the ONLY information source that provides auto repair shops with shortcut procedures from certified ASE Master techs designed to save time diagnosing and repairing vehicles. We cater to new shops just starting out, all the way to large franchises needing customized solutions.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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Automotive Management Network

JULY 13, 2023

From strategic planning to streamlined operations, get ready to shift gears and drive your auto repair shop to unparalleled success. Within the context of an auto repair shop, a business coach can provide invaluable guidance to navigate industry complexities, optimize processes, and fuel growth.

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Institute for Automotive Business Excellence

JUNE 17, 2020

This week’s blog is all about Search Engine Optimization (SEO) and, while there is a plethora of information on the subject, we will focus exclusively on the top 5 SEO tips for auto repair shops. So, if you’re feeling overwhelmed or just not sure where to start in making sure your shop’s SEO is tip-top, this is for you!

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Automotive Management Network

MAY 16, 2024

Running an auto repair shop requires more than just mechanical expertise. But with so many options on the market, how do you choose the best solution for your shop? Ready to take your auto repair shop to the next level?

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Many smaller shops use the traditional, landline phone systems that we are all familiar with. How do on-premise phone systems differ from hosted telephone systems, and how can expanded telephone features help a shop’s marketing and bottom line?

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AutoFix

MAY 31, 2024

Hey there, fellow auto repair shop owners! It’s Coach Chris Cotton from AutoFix Auto Shop Coaching. Today, I want to discuss a crucial aspect of running a successful auto repair business: connecting with your stakeholders. Why Hold Meetings Outside the Shop?

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Institute for Automotive Business Excellence

AUGUST 4, 2022

There’s a better way to implement processes for your auto shop. I’ll illustrate them here in this article for anyone who’s interested. If you have any questions about this article, or for anything else pertaining to running a successful shop, don’t hesitate to reach out. Automation is a beautiful thing.

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Automotive Management Network

JUNE 29, 2023

The post Loyalty Programs for Auto Repair Shops: Creating Repeat Customers appeared first on Automotive Management Network. Whether you make that experience happen with fantastic service or additional incentives, if you want your business to grow, you will explore all of your customer satisfaction options.

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Shop Marketing Pros

NOVEMBER 25, 2024

Sure, the problem you’re talking about may already have articles, blogs, and videos, but they don’t have your voice. If you need help with marketing your auto repair shop, that’s what we do at Shop Marketing Pros. But here’s the truth: no one has said it the way you will.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. View full article Where’s the return on investment?”

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Solera

JUNE 25, 2024

Labor guides also establish consistent and streamlined pricing to help independent auto repair shops compete against larger chains with potentially higher markups. Labor guides also establish consistent and streamlined pricing to help independent auto repair shops compete against larger chains with potentially higher markups.

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Shop Marketing Pros

SEPTEMBER 18, 2023

In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. 4 Things to Correct Before You Start Marketing 1.

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Shop Marketing Pros

JUNE 21, 2024

If you’re an auto repair shop owner you’re no stranger to questions about pricing. People want to know why you’re so much higher (or lower) than the shop down the street, or why they can buy the part so much cheaper online. But we’re going to give you the long answer as we go through this article.

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Shop Marketing Pros

NOVEMBER 13, 2023

Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. I wrote a guide on creating a real world marketing plan for your auto repair shop. Ok, here is where this article gets a little self-serving for me.

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Shop Marketing Pros

OCTOBER 27, 2023

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. Does it represent your auto repair shop well? As I write this, it’s October 2023.

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Auto Service World

SEPTEMBER 21, 2024

With innovations in window film materials and installation techniques, the role of window tinting has expanded, offering auto repair shops and service managers new opportunities to meet evolving consumer demands.

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Shop Marketing Pros

JULY 23, 2024

I worked for the Mercedes dealership for a few years before eventually opening my own auto repair shop. One day I was opening the mail at my shop and I got a sales letter from a company called Management Success. They were a coaching company for auto repair shop owners. I wanted that.

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Auto Service World

NOVEMBER 16, 2024

Customers often feel overwhelmed when facing unexpected repair bills, especially if they’re unsure about how to pay for them. This article dives into why transparency matters in auto repair financing. For many, navigating repair costs is a stressful experience. What amplifies this stress?

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Bolt on Technology

JUNE 10, 2024

In this article, we will explore the common reasons why auto repair shop owners may be resistant to new software, and we will explain why it’s important for you to embrace new technology.

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Shop Marketing Pros

MAY 22, 2024

THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop. Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. We were known as “The Triangle’s Most Female Friendly Shop” and we had a brand to uphold. It’s not a typical auto repair logo. It’s clean.

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Shop Marketing Pros

DECEMBER 14, 2023

We lost our auto repair shop and went bankrupt. In this article, I want to talk specifically about failing forward and how it can make you an incredible marketer. The Fear Of Failure In Marketing Marketing is one of those places where the auto repair shop owners we talk to tend to have a lot of fear.

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Autoflow

DECEMBER 17, 2024

Their journey, perspective, and growth of a multi-shop operation is profiled in the article Doing Well by Doing Well to Others. In April of 2011, the brothers purchased a struggling auto repair shop located in Rowlett, Texas, which they found on Craigslist.

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