Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.

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Bolt on Technology

AUGUST 13, 2024

Most shops today either have to close their doors or sell their property unless they have a succession plan in place. In this article, we will explain the importance of planning for the long-term future of your auto repair shop, and we’ll give you some hard-earned tips to help you create a succession plan for your auto repair shop.

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Shop Marketing Pros

JUNE 26, 2024

If you’re looking for a marketing company to work with to market your auto repair shop, you should talk to multiple of the companies on this list and make the decision that you think will be best for your auto repair shop. Most small businesses like an auto repair shop cannot justify hiring a full-time CMO.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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Business Actualization

SEPTEMBER 11, 2024

Note: This article is designed to be best experienced through reading. In today’s competitive digital landscape, marketers leverage tools like SEMRush, LocalFalcon, and BizMapIQ to track their auto repair shops' online presence through position-tracking reports.

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AutoShopOwner

AUGUST 9, 2023

Running an auto repair shop is a rewarding career and an integral part of a community. As an auto shop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term.

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Taking the Next Step: Could a Podcast Benefit Your Auto Repair Shop?

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Shop Marketing Pros

OCTOBER 27, 2023

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair!

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Shop Marketing Pros

NOVEMBER 25, 2024

Sure, the problem you’re talking about may already have articles, blogs, and videos, but they don’t have your voice. Check out this episode of the Auto Repair Marketing Podcast where we discuss Doing Video Every Day for a Month to see how consistency pays off. But here’s the truth: no one has said it the way you will.

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AutoShopOwner

FEBRUARY 23, 2025

Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers By Joe Marconi I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Being a startup, gaining customers, any customers, was essential. Without them, business survival would not be possible.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. View full article We need to define different criteria.

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Solera

JUNE 18, 2024

Identifix Direct-Hit® is the ONLY information source that provides auto repair shops with shortcut procedures from certified ASE Master techs designed to save time diagnosing and repairing vehicles. We cater to new shops just starting out, all the way to large franchises needing customized solutions.

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Auto Service World

SEPTEMBER 7, 2024

With these tips, your auto repair business will stand the test of time. The multifaceted nature of the auto repair business demands both financial acumen and mechanical prowess. In this article, we discuss how you can prepare your auto repair business for financial uncertainty.

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Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Auto Service World

NOVEMBER 16, 2024

Image Source Building trust in the auto repair industry isn’t just about the quality of your work; it’s also about how you handle the financial side of the equation. Customers often feel overwhelmed when facing unexpected repair bills, especially if they’re unsure about how to pay for them. What amplifies this stress?

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Shop Marketing Pros

JUNE 21, 2024

If you’re an auto repair shop owner you’re no stranger to questions about pricing. People want to know why you’re so much higher (or lower) than the shop down the street, or why they can buy the part so much cheaper online. But we’re going to give you the long answer as we go through this article.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers.

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AutoFix

JUNE 5, 2024

This article delves into the importance of a correctly set-up CoA, and why an expert’s touch can be invaluable. The Lifeline for an Independent Auto Repair Shop Owner For an independent auto repair shop owner , the CoA isn’t just a tool—it’s a lifeline.

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The Mechanic Doctor

JUNE 23, 2023

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for auto repair shops looking to attract new customers and retain existing ones.

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Institute for Automotive Business Excellence

JUNE 17, 2020

This week’s blog is all about Search Engine Optimization (SEO) and, while there is a plethora of information on the subject, we will focus exclusively on the top 5 SEO tips for auto repair shops. So, if you’re feeling overwhelmed or just not sure where to start in making sure your shop’s SEO is tip-top, this is for you!

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Automotive Management Network

JULY 13, 2023

From strategic planning to streamlined operations, get ready to shift gears and drive your auto repair shop to unparalleled success. Within the context of an auto repair shop, a business coach can provide invaluable guidance to navigate industry complexities, optimize processes, and fuel growth.

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Solera

MAY 21, 2024

Talk to an expert and get a live demonstration of how this could work in your shop! Improve Efficiency and Create Better Auto Repair Shop Experiences Identifix has created a suite of product solutions that work together and are designed specifically to help auto repair shops grow and be more profitable.

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Automotive Management Network

MAY 16, 2024

Running an auto repair shop requires more than just mechanical expertise. But with so many options on the market, how do you choose the best solution for your shop? Ready to take your auto repair shop to the next level?

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Many smaller shops use the traditional, landline phone systems that we are all familiar with. How do on-premise phone systems differ from hosted telephone systems, and how can expanded telephone features help a shop’s marketing and bottom line?

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Auto Service World

JANUARY 23, 2025

Why year-end reflection is essential for your auto repair shops success As the year winds down, you might find yourself buried under holiday rushes, end-of-year bookings, or closing out accounts. The auto repair industry is evolving fast, with new tech and repair techniques emerging all the time.

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AutoFix

MAY 31, 2024

Hey there, fellow auto repair shop owners! It’s Coach Chris Cotton from AutoFix Auto Shop Coaching. Today, I want to discuss a crucial aspect of running a successful auto repair business: connecting with your stakeholders. Why Hold Meetings Outside the Shop?

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Automotive Management Network

JUNE 29, 2023

In our last blog piece we talked about how to grow your auto repair business , and our first several point addressed bringing in new customers. While it’s always good to brainstorm ways to get new people in your shop, none of that really helps if you can’t find a way to convert those people into return and then regular customers.

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Automotive Management Network

DECEMBER 14, 2022

As an auto repair shop owner, keeping track of labor rates is essential to stay competitive and maximize profits. That’s why we’re excited to announce the launch of our new tool that makes it easy for auto shop owners to track and compare labor rates across the United States and Canada.

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Institute for Automotive Business Excellence

AUGUST 4, 2022

There’s a better way to implement processes for your auto shop. I’ll illustrate them here in this article for anyone who’s interested. If you have any questions about this article, or for anything else pertaining to running a successful shop, don’t hesitate to reach out. Automation is a beautiful thing.

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Solera

JUNE 25, 2024

Available labor time guides typically borrow from tried-and-true methods first appearing in auto repair manuals like Chilton, MOTOR , and Haynes. Labor guides also establish consistent and streamlined pricing to help independent auto repair shops compete against larger chains with potentially higher markups.

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Shop Marketing Pros

SEPTEMBER 18, 2023

In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. Specialty shops are usually double that. Here’s some simple math.

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Solera

MARCH 19, 2025

With Identifix Direct-Hit , you gain access to over 3 million confirmed fixes, expanded OEM manual courage, and a virtual hotline dedicated to assisting technicians with the most complex repairs. Contact us today to learn more about our auto repair shop software solutions and services. Did you like this article?

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