AutoShopOwner

AUGUST 9, 2023

Running an auto repair shop is a rewarding career and an integral part of a community. As an auto shop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers.

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article.

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Auto Repair Shop Auto Repair Management Education 130

AutoFix

JUNE 5, 2024

This article delves into the importance of a correctly set-up CoA, and why an expert’s touch can be invaluable. The Lifeline for an Independent Auto Repair Shop Owner For an independent auto repair shop owner , the CoA isn’t just a tool—it’s a lifeline.

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Business Actualization

SEPTEMBER 11, 2024

Note: This article is designed to be best experienced through reading. In today’s competitive digital landscape, marketers leverage tools like SEMRush, LocalFalcon, and BizMapIQ to track their auto repair shops' online presence through position-tracking reports.

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Solera

JUNE 18, 2024

Identifix Direct-Hit® is the ONLY information source that provides auto repair shops with shortcut procedures from certified ASE Master techs designed to save time diagnosing and repairing vehicles. We cater to new shops just starting out, all the way to large franchises needing customized solutions.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.

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The Mechanic Doctor

JUNE 23, 2023

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for auto repair shops looking to attract new customers and retain existing ones.

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Automotive Management Network

JULY 13, 2023

From strategic planning to streamlined operations, get ready to shift gears and drive your auto repair shop to unparalleled success. Within the context of an auto repair shop, a business coach can provide invaluable guidance to navigate industry complexities, optimize processes, and fuel growth.

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AutoFix

MAY 31, 2024

Hey there, fellow auto repair shop owners! It’s Coach Chris Cotton from AutoFix Auto Shop Coaching. Today, I want to discuss a crucial aspect of running a successful auto repair business: connecting with your stakeholders. Why Hold Meetings Outside the Shop?

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Shop Marketing Pros

OCTOBER 27, 2023

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair!

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Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Auto Repair Auto Repair Shop IT Engineering 130

Business Actualization

APRIL 13, 2023

Website schema markup has emerged as a crucial component in optimizing auto repair shop websites for search engines and enhancing user experience. Implementing Schema on your auto repair shop’s website is just one aspect of SEO best practices. Does your website include Schema best practices?

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Auto Repair Auto Repair Shop IT Engineering 130

Automotive Management Network

JUNE 29, 2023

In our last blog piece we talked about how to grow your auto repair business , and our first several point addressed bringing in new customers. While it’s always good to brainstorm ways to get new people in your shop, none of that really helps if you can’t find a way to convert those people into return and then regular customers.

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Shop Marketing Pros

JUNE 21, 2024

If you’re an auto repair shop owner you’re no stranger to questions about pricing. People want to know why you’re so much higher (or lower) than the shop down the street, or why they can buy the part so much cheaper online. But we’re going to give you the long answer as we go through this article.

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Auto Repair Management Auto Repair Shop Service Advisor 130

Institute for Automotive Business Excellence

JUNE 17, 2020

This week’s blog is all about Search Engine Optimization (SEO) and, while there is a plethora of information on the subject, we will focus exclusively on the top 5 SEO tips for auto repair shops. So, if you’re feeling overwhelmed or just not sure where to start in making sure your shop’s SEO is tip-top, this is for you!

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Many smaller shops use the traditional, landline phone systems that we are all familiar with. How do on-premise phone systems differ from hosted telephone systems, and how can expanded telephone features help a shop’s marketing and bottom line?

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Institute for Automotive Business Excellence

AUGUST 4, 2022

There’s a better way to implement processes for your auto shop. I’ll illustrate them here in this article for anyone who’s interested. If you have any questions about this article, or for anything else pertaining to running a successful shop, don’t hesitate to reach out. Automation is a beautiful thing.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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Driver's Edge

MARCH 26, 2024

Are you afraid of having to spend a fortune on auto repair ? As a car owner with basic knowledge of vehicles, finding ways to save money on repair and maintenance can be a lifesaver. Schedule Auto Repair Service Now! Look closely at the parts costs and labor charges included in the estimate.

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. But there was a learning curve.

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Solera

MAY 21, 2024

Talk to an expert and get a live demonstration of how this could work in your shop! Improve Efficiency and Create Better Auto Repair Shop Experiences Identifix has created a suite of product solutions that work together and are designed specifically to help auto repair shops grow and be more profitable.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. View full article We need to define different criteria.

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Bolt on Technology

JUNE 10, 2024

In this article, we will explore the common reasons why auto repair shop owners may be resistant to new software, and we will explain why it’s important for you to embrace new technology.

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Solera

JUNE 25, 2024

Available labor time guides typically borrow from tried-and-true methods first appearing in auto repair manuals like Chilton, MOTOR , and Haynes. Labor guides also establish consistent and streamlined pricing to help independent auto repair shops compete against larger chains with potentially higher markups.

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Shop Marketing Pros

SEPTEMBER 18, 2023

In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. Specialty shops are usually double that. Here’s some simple math.

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Auto Service World

SEPTEMBER 21, 2024

With innovations in window film materials and installation techniques, the role of window tinting has expanded, offering auto repair shops and service managers new opportunities to meet evolving consumer demands.

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Shop Marketing Pros

NOVEMBER 13, 2023

Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. I wrote a guide on creating a real world marketing plan for your auto repair shop. Ok, here is where this article gets a little self-serving for me.

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Shop Marketing Pros

JULY 23, 2024

I worked for the Mercedes dealership for a few years before eventually opening my own auto repair shop. One day I was opening the mail at my shop and I got a sales letter from a company called Management Success. They were a coaching company for auto repair shop owners. I wanted that.

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Shop Marketing Pros

MAY 22, 2024

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop. There is an order to things. You want to build on a solid foundation.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. We were known as “The Triangle’s Most Female Friendly Shop” and we had a brand to uphold. Differentiate: to ascertain what makes someone or something different.

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Solera

MAY 4, 2023

The challenge of keeping up with the latest auto repair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians. And many new EV models are entering the auto market each year. And the auto still had the same problem or a variation of it.

Auto Repair 130

Auto Repair Automobile Mechanic IT 130

Solera

MAY 2, 2023

The challenge of keeping up with the latest auto repair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians. And many new EV models are entering the auto market each year. And the auto still had the same problem or a variation of it.

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Shop Marketing Pros

DECEMBER 14, 2023

We lost our auto repair shop and went bankrupt. In this article, I want to talk specifically about failing forward and how it can make you an incredible marketer. The Fear Of Failure In Marketing Marketing is one of those places where the auto repair shop owners we talk to tend to have a lot of fear.

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