This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Serviceadvisors: The key to customer understanding While technicians are essential in identifying issues, the serviceadvisors role is to bridge the gap between the shop and the customer. A rushed or unclear inspection report can leave customers confused about what repairs are necessary.
Are there bottlenecks in the serviceadvisor process? Are your serviceadvisors properly trained in the art of sales, and in delivering exceptional customerservice? Your serviceadvisor wants to sell exhaust manifolds on a Chevy pickup truck. View full article hours per side.
Similar approaches are necessary to ensure the recruitment and retention of top-tier talent, including skilled technicians, serviceadvisors, and branch managers, whether in a corporate environment or within a franchise structure. It requires a well-rounded strategy that addresses the needs of the business and its people.
In the ever-evolving automotive industry, the role of a serviceadvisor is both challenging and rewarding. As the bridge between the customer and the service department, a serviceadvisor's ability to communicate effectively, build trust, and manage technical information is crucial.
Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 serviceadvisors.
By utilizing data analytics, dealers can segment their customer base, identify service trends and tailor marketing efforts to specific needs. For instance, sending timely reminders for routine maintenance or promotions based on a customersservice history can drive traffic back to the service drive.
When the team is firing on all cylinders, customers engage in trusting relationships with their serviceadvisors. And when trusted relationships are thriving, results (and paychecks) grow as customers agree to additional services being performed on their vehicle. When the culture is right, the behaviors are right.
So yes, I’ll talk about how you can differentiate using your logo, colors, and fonts – but the meat of this article will be about differentiating your “brand” from your competition. CustomerService Quality of work/parts/overall product Timeliness Price It is possible to have them all. Let’s define those four areas.
My goal with this article is to bring some clarity and simplicity to this topic and give you a handful of numbers to look at so you can know if your marketing is working, or if it isn’t. Once that happens, marketing has done its job and it’s time for sales and customerservice to kick in. He has a point.
My years developing high-value solutions for OEMs ground into me several key takeaways: People use and run technology, but they always have people needs that only excellent customerservice can address: • People want what they want (or need), and they want it now. Even robots will learn to expect the same. •
Integrates with shop management software so that serviceadvisors can see customer profiles and lead sources based on the caller ID. Increases call coverage so that customers reach a real person instead of being instructed to leave a message during a situation where they need service urgently.
We had an opening for an express serviceadvisor, and almost all the applicants for that position were men. Of course, stereotypes still run high in the automotive industry, and you can’t always be assured of a diverse applicant pool when putting up a job posting.
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. I had a plan for what it was going to look like, but that went completely out the window.
Dealers still have an increased focus on delivering personalized experiences using customer data and AI. Shoppers demanded real-time customerservice and dealers answered. There seems to be an increasing focus on ethical business practices and sustainability, reflecting broader societal values.
Auto repair technicians and serviceadvisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customerservice landscape evolves, so too do their roles. As the technological and customerservice landscape evolves, so too do their roles. Most respondents (45.5
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content