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From the Magazine: The power of clear communication

Auto Service World

Service advisors: The key to customer understanding While technicians are essential in identifying issues, the service advisors role is to bridge the gap between the shop and the customer. A rushed or unclear inspection report can leave customers confused about what repairs are necessary.

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Five Proven Tips to Improve Your Bottom Line

AutoShopOwner

Are there bottlenecks in the service advisor process? Are your service advisors properly trained in the art of sales, and in delivering exceptional customer service? Your service advisor wants to sell exhaust manifolds on a Chevy pickup truck. View full article hours per side.

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From the Magazine: Proactive staffing strategies

Auto Service World

Similar approaches are necessary to ensure the recruitment and retention of top-tier talent, including skilled technicians, service advisors, and branch managers, whether in a corporate environment or within a franchise structure. It requires a well-rounded strategy that addresses the needs of the business and its people.

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Essential Skills Every Automotive Service Advisor Needs to Be Successful

Institute for Automotive Business Excellence

In the ever-evolving automotive industry, the role of a service advisor is both challenging and rewarding. As the bridge between the customer and the service department, a service advisor's ability to communicate effectively, build trust, and manage technical information is crucial.

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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

AutoSuccess

Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

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Maximizing Service Drive Potential

AutoSuccess

By utilizing data analytics, dealers can segment their customer base, identify service trends and tailor marketing efforts to specific needs. For instance, sending timely reminders for routine maintenance or promotions based on a customers service history can drive traffic back to the service drive.

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Advisor Performance Gap: Lost Growth Opportunity in the Service Drive

AutoSuccess

When the team is firing on all cylinders, customers engage in trusting relationships with their service advisors. And when trusted relationships are thriving, results (and paychecks) grow as customers agree to additional services being performed on their vehicle. When the culture is right, the behaviors are right.