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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

The Big Three, as they were once known, dominated the roadways in those days. With a limited number of vehicle brands to learn, it didn’t take long to become proficient in all areas of automotive repair, from engine mechanical, drivetrain, electrical, steering, suspension, and all other systems. That was back then.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. Hint: LOTS So you fix cars, but can you fix their BMW’s check engine light?