ASE Certification Check Engine Light Technical 
AutoShopOwner
NOVEMBER 15, 2024
The training, technical information, and equipment that is required today to be an all-around master-level technician is too overwhelming. Should There Be a Change to ASE Certifications? We also need to consider the standards set by ASE (Automotive Service Excellence). We need to define different criteria.
Shop Marketing Pros
JUNE 9, 2023
Your billboards talk about your 30 years of service and ASE certifications. They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. Your emails have Grandma’s pecan pie recipe. Are you certified?
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