Remove ASE Certification Remove Education Remove Oil Change
article thumbnail

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

Tire Review Magazine

Don’t get comfortable behind the counter John Quirk : We don’t look at ourselves as being in the selling business, we look at ourselves as being in the education business. If you’re here for an oil change, we aren’t just going to do your oil change. What’s in it for him?

ASE 105
article thumbnail

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

Tire Review Magazine

Don’t get comfortable behind the counter John Quirk : We don’t look at ourselves as being in the selling business, we look at ourselves as being in the education business. If you’re here for an oil change, we aren’t just going to do your oil change. What’s in it for him?

ASE 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ASE Announces 2024 Award Winners

AutoSuccess

The National Institute for Automotive Service Excellence (ASE) has announced its award winners for 2024. These awards represent outstanding achievement in many areas of ASE Certification, said Dave Johnson, ASE president and CEO. Curtis Morgans Garage Inc.

ASE 52
article thumbnail

The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. In direct mail, you’re promoting an oil change special.