Remove ASE Certification Remove Media Remove Technical
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Seven Ways to Attract Top-Notch Auto Repair Technicians

Solera

Know the talent pool : As technicians from the Baby Boomer era retire, they are being replaced by Gen X’ers, Millennials and Gen Z’ers who don’t scan the help wanted ads to find a job. To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. Your emails have Grandma’s pecan pie recipe. Yeah, she’s that good!