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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

The Reality of Modern-Day Automotive Repairs and Service Is it reasonable these days to expect a technician to solve a complicated check engine light problem on Lexus, then jump to an electrical fault on a Volvo, and then analyze a transmission issue on a Dodge diesel pickup truck? Should There Be a Change to ASE Certifications?

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. Hint: LOTS So you fix cars, but can you fix their BMW’s check engine light? Your emails have Grandma’s pecan pie recipe. On the radio, you have a cute jingle that talks about the speed of your repairs. What else is there to know?