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For those entering the industry, building a strong foundation of knowledge through certifications can open doors to higher earnings and greater job security in the long term. Donna Wagner, VP of Industry and Media Relations at ASE, emphasizes the value of early certifications, which can begin as soon as high school.
Know the talent pool : As technicians from the Baby Boomer era retire, they are being replaced by Gen X’ers, Millennials and Gen Z’ers who don’t scan the help wanted ads to find a job. To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites.
Your billboards talk about your 30 years of service and ASEcertifications. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. Loretta said: Under utilizing their social media and taking advantage of organic marketing. Yeah, she’s that good!
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