Tomorrow's Technician

NOVEMBER 19, 2024

For those entering the industry, building a strong foundation of knowledge through certifications can open doors to higher earnings and greater job security in the long term. Donna Wagner, VP of Industry and Media Relations at ASE, emphasizes the value of early certifications, which can begin as soon as high school.

ASE Certification 130

ASE Certification ASE Automotive Media 130

Solera

MAY 11, 2023

Know the talent pool : As technicians from the Baby Boomer era retire, they are being replaced by Gen X’ers, Millennials and Gen Z’ers who don’t scan the help wanted ads to find a job. To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites.

Auto Repair 130

Auto Repair ASE Certification Auto Repair Shop Technical 130

Shop Marketing Pros

JUNE 9, 2023

Your billboards talk about your 30 years of service and ASE certifications. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. Loretta said: Under utilizing their social media and taking advantage of organic marketing. Yeah, she’s that good!

Auto Repair Shop 130

Auto Repair Shop Auto Repair Management Education 130