AutoShopOwner
NOVEMBER 15, 2024
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.
AutoShopOwner
FEBRUARY 23, 2025
I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. As a former columnist for Ratchet & Wrench Magazine and co-founder of AutoShopOwner.com, Joe has been a keynote speaker at the Ratchet and Wrench Conference.
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Shop Marketing Pros
JUNE 9, 2023
Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
Solera
JUNE 18, 2024
Using verified sources for completing repairs is essential for auto technicians to ensure accuracy, reliability, and safety throughout the repair process. Why trust Automotive Service Excellence (ASE) Certified Professionals? These case studies are confirmed, experience-based fixes directly from technicians and shops.
Tomorrow's Technician
OCTOBER 12, 2023
My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” My Father’s Shop is a family-owned and operated business located just south of the Dallas Ft. The schools with the most votes ‘win’ much needed tools and equipment.
The Mechanic Doctor
MAY 25, 2024
The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics Finding the right auto repair shop can be like finding a cache of hidden treasures. Personal pointers convey considerable weight as they come from individuals you agree with and have first-hand knowledge of the store’s offerings.
Shop Marketing Pros
MAY 27, 2024
VISION, which is presented by the Midwest Auto Care Alliance, features over 100 training courses for independent auto shop owners and gives them a chance to network at the event. Shop Marketing Pros is a Hammond, LA-based company that provides top-tier marketing to top-tier independent auto repair shops around the nation.
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