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ASE Announces 2024 Award Winners

AutoSuccess

The National Institute for Automotive Service Excellence (ASE) has announced its award winners for 2024. These awards represent outstanding achievement in many areas of ASE Certification, said Dave Johnson, ASE president and CEO. Together with our industry partners and award sponsors, we salute the best of the best.

ASE 52
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VIP Tires Donates $3K to Lowell Public Schools

Tire Review Magazine

VIP Tires & Service announced a $3,030 donation to Lowell Public Schools in Massachusetts, after an “Oil Changes for Education” initiative. The “Oil Changes for Education” program offered $10 oil changes, with 100% of the proceeds going to the local school community.

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VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

Tire Review Magazine

Don’t get comfortable behind the counter John Quirk : We don’t look at ourselves as being in the selling business, we look at ourselves as being in the education business. If you’re here for an oil change, we aren’t just going to do your oil change. What’s in it for him?

ASE 105
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VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

Tire Review Magazine

Don’t get comfortable behind the counter John Quirk : We don’t look at ourselves as being in the selling business, we look at ourselves as being in the education business. If you’re here for an oil change, we aren’t just going to do your oil change. What’s in it for him?

ASE 97
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Auto Repair Industry Podcast List

Shop Marketing Pros

Podcast Description: Entertaining, empowering and educational automotive news and car culture, featuring guest interviews from all over the world, with host Frank Leutz, shop owner and ASE Certified technician. Are you tired of trying to attract new clients by offering cheap oil changes only to never see them again?

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Building Tomorrow’s Technicians: How a Revived High School Shop is Sparking Careers in Automotive Service, Collision Repair

AutoInc.

We saw this as an opportunity to provide hands-on learning experiences for our students.” ” While the restoration was physical, it also represented a rebirth of trade education in the community. The program’s success reminds us of the importance of vocational education and its impact on individuals and communities.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. In direct mail, you’re promoting an oil change special.