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ASE Education Foundation, Goodguys Continue Partnership

Tomorrow's Technician

The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) are continuing their partnership and will conduct educational awareness seminars at select Goodguys events throughout the 2024 season. We brought 450 students from ASE-accredited automotive programs to three Goodguys events across the country.

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ASE Education Foundation, Goodguys Continue Partnership

Brake & Front End

The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) are continuing their partnership and will conduct educational awareness seminars at select Goodguys events throughout the 2024 season. We brought 450 students from ASE-accredited automotive programs to three Goodguys events across the country.

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How Joe’s Garage will be expanding at AAPEX

Auto Service World

Joe’s Garage is set to expand its offerings with new events, extensive hands-on training and an ADAS-focused presentation stage during the automotive aftermarket industry’s biggest annual event. Located on Level 1 of The Venetian Expo in Las Vegas, Joe’s Garage will serve as a comprehensive hub for automotive professionals.

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Meet Jeremy Marshall, November’s Student of the Month!

Tomorrow's Technician

In addition to his studies and internship, Jeremy plays on the schools varsity football and baseball teams and volunteers for several events. So, he’s already as a senior now, he’s got some time there under his belt. We just did some entry level ASE tests this week and Jeremy’s passed all of them.

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ASE’s George Arrants Is Featured Panelist at NADA

AutoSuccess

George Arrants, vice president of the ASE Education Foundation, will be one of the featured panelists for a discussion titled Finding and Keeping Technicians at the 2025 NADA event in New Orleans. For more information about ASE, visit www.ase.com. The panel will take place Friday, Jan. 24 at 3:30 p.m. Morial Convention Center.

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ASE, Dealer Associations Partner to Increase Awareness of Automotive Careers

AutoSuccess

The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry. These types of events are another way the ASE Education Foundation is working to reduce the industry’s technician shortage.”

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Five ways to boost your customer persuasion skills at the sales counter

Tire Review Magazine

Hang your degree in your office and highlight your technicians ASE certifications. Find Common Ground as a Customer Persuasion Technique Customers prefer doing business with people they relate to. Find Common Ground as a Customer Persuasion Technique Customers prefer doing business with people they relate to.