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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

The training, technical information, and equipment that is required today to be an all-around master-level technician is too overwhelming. Should There Be a Change to ASE Certifications? We also need to consider the standards set by ASE (Automotive Service Excellence). We need to define different criteria.

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My Father’s Shop To Award Tools To Schools

Tomorrow's Technician

Jeff Buckley, owner of My Father’s Shop in Midlothian, TX, has partnered with Milton Industries, as well as Associated Equipment, Redline Detection and TOPDON USA for the 2023 Fall Tools For Schools giveaway. Buckley is an ASE Certified Service Advisor, Master Tech, and AMI Master – AMAM & AMEV.

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Invest in Your Employees to Invest in Your Shop

DRIVE

Performance Automotive Repair offer and pay for training, as well as paying for ASE certifications. They have also sent their Service Advisors to DRIVE’s Service Advisor School! As a business, they provide continual training for their team. “In

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. The service advisor doesn’t ask for the appointment.