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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. While it may seem like a David vs. Goliath scenario, there are strategic approaches that indie dealerships can employ not only to survive but thrive in the market.

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COMMENTARY: AI and auto — perfecting pricing strategies

Auto Remarketing

New technology holds radical possibilities for the automotive industry at every level of the sales funnel. Artificial intelligence (AI) is already being used for enhancing promotional images, creating videos, and providing other helpful additions to marketing.