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It was good news, bad news for the retail used-carmarket in January. Used-car demand fell over 7% from January 2023, but was up almost 14% from December. And both supply of and demand for used EVs is rising, and prices are softening. Used-car demand fell 7.6% Used prices dropped 2.9%
In today’s economic climate, consumers are grappling with extreme inflationary pressures affecting vehicle ownership. Auto dealers are particularly impacted, facing challenges in vehicle availability and profitability. According to AAA, the average annual cost has surged by $1,454 to $12,182 per vehicle.
Wholesale vehicle prices last month were down double-digit-percentages from March 2023, but whether the close of the first quarter represented a strong spring market is up for some debate. Still, a common theme of “normalcy” certainly has emerged in the used-carmarket. year-over-year and rose 0.9% for March.
The latest study of car colors from iSeeCars shows gray rising in popularity, passing silver for third in market share behind perennial favorites white and black. of the market to 19.2%. automarket, representing 78.9% of vehicles – up from 77.2% The study also looked at vehicle pricing in terms of color.
The car-buying public has a message for the used-car industry, and it’s this: We don’t want to pay too much for a vehicle. That message was clearly conveyed in CarGurus’ latest Quarterly Review, which found sales of lower-priced usedcars rising and high-end vehicle sales falling. “As
Auto dealerships are also embracing new AI tools for enhancing customer service and reshaping how they price their vehicles. But how does this benefit marketers in the auto industry? This serves as a starting point for the ultimate price of the vehicle and can be a negotiating tactic for dealerships.
The latest survey, conducted immediately following the national election in early November, indicates that, while current market conditions are still viewed as weak, dealers are increasingly optimistic about the future. This significant increase suggests that more dealers believe the automarket will be stronger in the next three months.
The index for the second quarter of 2024 was virtually unchanged from the previous quarter and has varied little since falling below 50 in late 2022 — but that level indicates a prevailing perception of a weak market. While franchises rated the overall market at 49 – just below threshold – independents gave it a 40.
. “Overall, dealer sentiment is likely worse than actual market conditions,” added Smoke. Retail vehicle sales have been fairly consistent so far this year, inventory has returned to reasonable levels, and we believe interest rates have likely hit a ceiling. 3 on the list of top 10 factors affecting business.
“The vehiclemarket in the U.S. is shifting from a seller’s market to a buyer’s market, and dealers are feeling the pinch of tighter margins and higher costs,” said Cox Automotive Chief Economist Jonathan Smoke. automarket is very different than it was just two years ago.”
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