Shop Marketing Pros

FEBRUARY 10, 2025

At its heart, concierge auto repair is about making your clients feel taken care of at every step. Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Think of it like this: youre no longer just a mechanic. Does this sound right for your shop?

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Shop Marketing Pros

JANUARY 28, 2025

Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.

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Automotive Training Centre

JANUARY 9, 2025

For those interested in becoming auto mechanics, understanding IoT’s impact is crucial. In auto repair, this technology is transforming how vehicles are maintained and repaired, paving the way for smarter, more efficient automotive services. Are you ready to become a mechanic ?

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Business Actualization

AUGUST 5, 2024

To build and maintain trust, auto repair shops can employ several transparent practices that not only educate customers but also provide them with confidence in the services provided. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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Shop Marketing Pros

JUNE 26, 2024

If you’re looking for a marketing company to work with to market your auto repair shop, you should talk to multiple of the companies on this list and make the decision that you think will be best for your auto repair shop. From their website: “You know how to fix cars in the shop.

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Solera

SEPTEMBER 9, 2024

Mobile mechanic software provides automotive repair technicians with an innovative approach to traditional diagnostic and repair processes. This software effectively shortens the distance between three critical points: auto repair technicians, customer vehicles, and the information necessary to fast-track diagnoses and repairs.

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AutoShopOwner

DECEMBER 3, 2023

When I started as a young auto technician in the mid 1970s, working in a general automotive repair shop was a lot simpler. After all, we mostly worked on GM, Ford and Chryslers, and most of the work was mechanical. Fast forward to today, can the General Repair shop model still work?

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Sponsoring Your Own Podcast Yes, your shop should sponsor the podcast—just don’t overdo it.

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Automotive Training Centre

OCTOBER 6, 2023

As discussed in this blog, graduates can find work in various automotive settings, such as independent auto repair shops, insurance companies, and car dealerships. In a dealership setting, an auto body estimator’s role is to help customers navigate repairs after an accident and appraise vehicles for trade-ins.

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Solera

JUNE 25, 2024

Without a mechanic labor time guide, determining how much you’ll charge for individual automotive repairs can feel like a guessing game. Yet much more goes into determining labor time for various repair jobs than just experience. Why Use a Mechanic Labor Time Guide?

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Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. By now, most shops use shop management software to optimize workflows and processes. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop?

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Automotive Training Centre

NOVEMBER 2, 2023

Develop a Strong Online Presence The first thing clients do when looking for someone to service their car is search online for recommendations, having a robust online presence is crucial for any business, including auto detailing. Partnering with car dealerships, auto repair shops, or car rental companies can open new work streams.

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Automotive Training Centre

OCTOBER 4, 2023

The skills of a professional auto detailer are sought-after by drivers, car dealerships, and auto shops. If you love taking a rusty old car and restoring it to its original glory, an auto detailing career is fulfilling and fun. Are you ready to start pursuing auto careers ?

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Automotive Training Centre

SEPTEMBER 26, 2023

If auto mechanics are the lifeblood of the automotive repair industry, service advisors are its beating heart. In addition to acting as the bridge between customers and the service team at auto repair shops, service advisors are responsible for many other tasks that, quite literally, can make or break the business.

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Automotive Training Centre

DECEMBER 6, 2023

Are you a car lover who enjoys working with people, too? Our program teaches students the fundamentals of automotive parts and systems, helping them confidently navigate various shop work environments. Service advisor training will prepare you to excel in an auto repair shop. Contact ATC Surrey to learn more!

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CATI

SEPTEMBER 19, 2024

Completing your auto mechanic training at CATI opens the door to various career paths. While working at a traditional auto repair shop is a standard route, there are several exciting and unique work settings where skilled mechanics are in high demand.

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Automotive Training Centre

MARCH 27, 2024

The Classic Choice: Car Dealerships Car dealerships are the natural first thought for many service advisors. They offer a fast-paced environment where you’ll interact with various customers, diagnose vehicle issues, and recommend repairs. Completing your service advisor training qualifies you to work in auto repair shops.

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Shop Marketing Pros

JULY 23, 2024

Facebook Youtube Linkedin Podcast About The Author Brian Walker Brian Walker is the Owner and CEO of Shop Marketing Pros, a marketing agency specializing in marketing independently owned auto repair shops. He's a mechanic at heart who loves fixing things that are broken, which is why he loves marketing so much.

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Auto Service World

SEPTEMBER 24, 2024

The survey for Diono, a maker of children’s car seats, found that a significant number of Canadian drivers struggle to understand their vehicle’s dashboard warning lights, a confusion that could lead to dangerous situations on the road. However, 25 per cent indicated they would head directly to an auto repair shop.

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Shop Marketing Pros

JULY 5, 2024

In fact, all you would need to do to rank number one for “auto repair Fernwood MS” would be to open an auto repair shop in Fernwood MS – because there’s not a single auto repair shop in Fernwood right now. Houston, TX, on the other hand, has hundreds of auto repair shops, maybe thousands.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business.

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AutoFix

OCTOBER 29, 2024

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. Without trust and a strong internal culture, even the best mechanics may struggle to retain clients or build a loyal customer base.

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Automotive Training Centre

JANUARY 17, 2024

Are you aiming for individual car owners, small garages, or larger auto body shops? As an independent auto body estimator, staying updated helps build a stellar reputation. Engage with local auto repair shops, insurance companies, and car dealerships. Each segment requires a different approach.

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The Mechanic Doctor

JUNE 23, 2023

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. As an auto repair shop, using popular platforms among your target demographic is vital.

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Automotive Training Centre

JANUARY 10, 2024

An Automotive Service Advisor is often the first point of contact between customers and auto repair shops. In many ways, automotive service advisors represent the face of the auto repair business that employs them. As such, a lot depends on the experience they can create for the business’s customers.

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The Mechanic Doctor

MAY 25, 2024

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics Finding the right auto repair shop can be like finding a cache of hidden treasures. Enter the magical realm of auto-restore shops – sanctuaries in which mechanics wield wrenches like wizards casting spells for your unwell chariot.

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Driver's Edge

SEPTEMBER 20, 2021

With all those needs also come the ongoing upkeep of the car, which takes time and money. A dealership is one choice, especially when many drivers believe they must go there to keep their auto warranty in effect. Another option is an auto repair shop that can offer a few advantages that can not be found at a dealership.

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Bolt on Technology

FEBRUARY 11, 2025

Insights are like having a detailed report card for your auto repair shops performance. They give you valuable information about things like how many cars youre servicing, which services are most popular, how much money each customer spends on average, and even which times of year youre busiest.

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AutoFix

JULY 10, 2024

AutoFix Auto Shop Coaching believes it’s crucial for auto repair shop owners to ensure their customers are well-prepared for their summer adventures. Here are the top 10 summer road trip essentials that every auto repair shop should suggest to their customers.

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AutoFix

MAY 31, 2024

Hey there, fellow auto repair shop owners! It’s Coach Chris Cotton from AutoFix Auto Shop Coaching. Today, I want to discuss a crucial aspect of running a successful auto repair business: connecting with your stakeholders. Why Hold Meetings Outside the Shop? Facebook Twitter LinkedIn

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RB Auto Service

AUGUST 10, 2024

Auto mechanic services are crucial for maintaining the performance, safety, and longevity of your vehicle. Regular maintenance and timely repairs by professional mechanics ensure your car remains reliable and efficient, preventing unexpected breakdowns and costly repairs.

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Louisville Automotive Shop

DECEMBER 9, 2024

From icy roads to freezing temperatures, winter presents unique challenges for cars, making it crucial to address any maintenance issues promptly. Here are some key auto mechanic services to consider to keep your vehicle safe and reliable during the winter months: 1. Inspect tire tread depth to ensure proper traction.

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Solera

MAY 2, 2023

With all the changes and challenges in the automobile industry, it’s tough to be an auto mechanic in this demanding work environment. The challenge of keeping up with the latest auto repair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians.

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Solera

MAY 4, 2023

With all the changes and challenges in the automobile industry, it’s tough to be an auto mechanic in this demanding work environment. The challenge of keeping up with the latest auto repair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians.

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Shop Marketing Pros

NOVEMBER 25, 2024

For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. When you figure it out, there's nothing else like it."

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Shop Marketing Pros

NOVEMBER 25, 2024

Don’t Overthink It: The Basics Are Valuable There’s a common mistake I see: shop owners thinking their content has to be groundbreaking or super complex. What might seem basic to you—like how to maintain a car or when to get an oil change—can be brand-new information for your customers. Spoiler alert: it doesn’t.

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