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EPISODE: 131 Branding Your Shop As A Concierge AutoRepairShop Standing out in the autorepair industry takes more than just great serviceits about creating an experience that keeps clients coming back. Keep your shop top of mind on the mobile device they love.
Our high-powered automotive repair software tools go beyond just simplifying the management of your autorepairshop. Like a Driver Assistant, but for autorepairshops. Identifix Shop Manager enables you to maximize the amount of money made on each vehicle repair. Try a demo today!
Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. The more they feel like they know you, the more they’ll trust you when they need your services. Use it to create a social media post, a short video, or even a tip for your email newsletter. Repurpose it.
While 2024 was a year of new car supply chain recovery, what seems to be setting 2025 apart already is the renewed focus on payment options, strong value and customerservice being sought after by most drivers. The expectation is that modern vehicles should be repaired and maintained by modern shops and expertly trained staff.
Running an autorepairshop is a rewarding career and an integral part of a community. As an autoshop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term.
Utilize high-quality images of your work to impress potential customers and provide a clear idea of the level of detail you offer. The second step is establishing a presence on social media platforms such as Facebook, Instagram, and Twitter. As an independent auto detailer, the key to success lies in how you market your services.
As an independent auto body estimator, staying updated helps build a stellar reputation. Engage with local autorepairshops, insurance companies, and car dealerships. The more people know about your services, the more likely you will get referrals. Use social media platforms to reach a broader audience.
By identifying and addressing issues early, you can help prevent accidents, breakdowns, and costly repairs, saving your customers time and money in the long run. This proven customerservice model can also have several business benefits for automotive repairshops! Did you like this article?
The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for autorepairshops looking to attract new customers and retain existing ones.
It’s not just about doing good work; it’s about showing what makes your shop truly unique. We’ll break down the key ways to differentiate your brand, from nailing your customerservice to using your core values to your advantage.
By Coach Chris Cotton, Auto-Fix AutoShop Coaching Hey there, fellow autorepairshop owners ! Let’s chat about how your shop has been doing so far, what might have held you back, and how you can turn things around for a strong finish to the year. Let’s make the next six months count!
If you’re an autorepairshop owner you’re no stranger to questions about pricing. People want to know why you’re so much higher (or lower) than the shop down the street, or why they can buy the part so much cheaper online. If you want cheap, fast social media – it exists. The other may take months.
Do you believe that your autorepairshop is the same as every other autorepairshop? Most shop owners don’t, and they’re right. If your shop is the cheapest in town but your customerservice skills aren’t the best, don’t try to differentiate on customerservice until you’ve solidified those skills.
Once that happens, marketing has done its job and it’s time for sales and customerservice to kick in. At Shop Marketing Pros, we tend to work with the best of the best shops. Comeback Rate or Customer Satisfaction I put these two together because they work hand-in-hand. It’s also your job to make the client happy.
Your autorepairshop thrives when you focus on loyal customers, not chasing new ones. Therefore, automotive customer retention should influence every business decision, from marketing strategies to service offerings. Conversely, shops who rush customers through and offer shoddy work have higher turnovers.
As experts in autorepairshop consulting , we understand the common pitfalls that many shop owners face and how to steer clear of them. At AutoFix AutoShop Coaching, our goal is to help you thrive in this competitive industry by offering proven strategies and guidance.
In an earlier article we discussed how to negotiate with customers who leave bad online reviews for autorepairshops. This is only half the strategy for shops that want good online profiles, though. The other part is more proactive and involves giving your customers incentives to leave you good reviews.
Distribute this announcement through these channels: Email Newsletter : Send a detailed email to your customer list, highlighting the benefits of the new location and reassuring them of continued quality service. In-Shop Signage : Display prominent signs in your current shop to inform walk-in customers about the upcoming move.
Every autorepairshop has customer turnover as people move away or give up their cars when they get older. By constantly bringing in new customers, you keep your bays busy and your shop profitable. However, it takes planning to generate leads for your autorepairshop.
Finding a reliable autorepairshop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. A shop with experienced, certified mechanics and a strong reputation is more likely to provide reliable service.
Marketing for the autoshop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepairShop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
Marketing Discussion (00:01:05) Brian and Chris discuss the importance of marketing in autorepairshops. Spending on Marketing (00:02:05) Chris shares his significant marketing budget for his newly purchased shop. Shop Performance Update (00:04:03) Chris provides updates on sales growth since acquiring the shop.
Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in autorepair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in autorepairshops.
Dreaming of owning your autorepairshop? After completing your auto mechanic training, turning that dream into reality is step-by-step. With the right approach, planning, and determination, you can transition from a skilled technician to a successful shop owner.
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