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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Mastering Personalized Communication in Your Auto Shop

AutoFix

The auto repair industry is more complex than ever, and customers expect more than just quality repairsthey want an exceptional customer experience. Understanding the Modern Auto Repair Customer Customers today have more access to information than ever before. Headlightsthats a huge deal.

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A Marketer’s Take on “Just Say Yes”

Shop Marketing Pros

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a “no” into a positive response.

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The Mechanic Labor Time Guide: Everything You Need to Know

Solera

For example, an electric vehicle (EV) doesn’t require the same service intervals as a gas-engine car. Access to a labor time guide that quantifies how long an EV repair takes could prove invaluable for technicians, service advisors, and customers alike. Why Use a Mechanic Labor Time Guide?

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The Power of Parts Margin/Mark-up for Independent Auto Repair Shops – Most Shops Are Leaving Tens of Thousands of Dollars on the Table

Institute for Automotive Business Excellence

In the dynamic landscape of independent auto repair shops, every decision counts towards the profits, sustainability, and growth of the business. The reason why is that it is not feasible for larger components such as engines. This strategy is limiting and will NEVER get you what you need financially.

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How To Make Your Brand Stand Out From Your Competitors

Shop Marketing Pros

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. It could be that they don’t trust auto repair shops.